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Bachelor of Arts In Multimedia and Mass Communication


BA in Multimedia and Mass Communication (B.A.M.M.C.) (Choice-based) Semester – I & II revised Syllabus to be sanctioned & implemented from 2019-20.


Objectives


The Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.) curriculum at L. S. Raheja College of Arts and Commerce (Autonomous) is designed to create a balanced portfolio for students, giving them a 360-degree exposure through both curricular and co-curricular activities. 


The course make our students industry-prepared, imparting them with skills that aid them in facing professional challenges head-on. Over the years, our students have diversified and established themselves as reputable professionals in the fields of broadcasting, cinema, advertising, journalism, photography, public relations, event management and more. The department encourages creativity and boosts their hidden talents bymanagement, motivating them to be a part of various collegiate and inter-collegiate events.


The enthusiasm and the zeal of students, motivation from the teaching staff, and most importantly, the support of the Principal and the management have taken the department to great heights. 


Eligibility


B.A. in Multimedia and Mass Communication (B.A.M.M.C.)

R. Adm./B.A.M.M.C./2024-B.A. in Multimedia and Mass Communication (B.A.M.M.C.) (amended, May 2025)

To be eligible for admission to the degree of Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.), a candidate shall have passed 12th class examination of the Maharashtra Board of Higher Secondary Education or its equivalent examination in all the subjects in one and the same sitting with 50% (admission under open category) or 45% (admission under all other categories as applicable) of marks in aggregate.


Total seats available for the B.A.M.M.C program will be distributed in the following manner. While drawing the merit list, weightage will be given to students from different streams at 12th standard level as follows:

Stream

Arts

Commerce

Science

Percentage

50%

30%

20%


*Please note: There is no separate in-house student quota / admission category for this program.


Courses Offered

Courses

Course Code

Semester I

Credits

Course Code

Semester II

Credits

Major Mandatory

Major Mandatory

UGBAMMCIMJ124

Introduction to Marketing and Communication Tools

4

UGBAMMCIIMJ124

Understanding Indian and Global Media

4

UGBAMMCIMJ224

Fundamentals of Mass Communication

2

UGBAMMCIIMJ224

Communication in Ancient India

2

Minor

Minor

Nil

UGBAMMCIIMN24

Event Management

2

Open Electives (OE):  (Any-two)

Open Electives (OE): (Any-two)

UGBAMMCIOE124

Introduction to Psychology

2

UGBAMMCIIOE124

Financial Literacy

2

OR

OR

UGBAMMCIOE224

Fundamentals of Management

2

UGBAMMCIIOE224

Introduction to Economics

2

OR

OR

UGBAMMCIOE324

Statistics

UGBAMMCIIOE324

Political Concepts and Indian Political System

Vocational Skill Courses (VSC)

Vocational Skill Courses (VSC)

UGBAMMCIVSC24

Visual Communication

2

UGBAMMCIIVSC24

  Creative Writing

2

Skill Enhancement Courses (SEC):  (Any one)

Skill Enhancement Courses (SEC):  (Any one)

UGBAMMCISEC124

Introduction to Computers I

2

UGBAMMCIISEC124

Introduction to Computers II

2

OR

OR

UGBAMMCISEC224

Introduction to Web Designing

UGBAMMCIISEC224

Introduction to Blogging

Ability Enhancement Courses (AEC)

Ability Enhancement Courses (AEC)

UGBAMMCIAEC24

Basics of Communication

2

UGBAMMCIIAEC24

Advanced Communication

2

Value Education Courses (VEC)

Value Education Courses (VEC)

UGBAMMCIVEC24

Environment Education for Sustainable Development

2

UGBAMMCIIVEC24

Overview of Indian Culture and Society

2

Indian Knowledge System (IKS) (Any one)

Indian Knowledge System (IKS) (Any one)

UGBAMMCIIKS124

Introduction to Indian Knowledge System

2

Nil

OR

UGBAMMCIIKS224

Indian Knowledge System: Custodian of  Knowledge

Co-curricular Courses (CC)(Any one)

Co-curricular Courses (CC) (Any one)

UGBAMMCICC124

Foundation Course in NSS

2

UGBAMMCIICC124

Foundation Course in NSS

2

OR

OR

UGBAMMCICC224

Foundation Course in NCC

UGBAMMCIICC224

Foundation Course in NCC

OR

OR

UGBAMMCICC324

Dance Appreciation

UGBAMMCIICC324

Dance Appreciation

OR

OR

UGBAMMCICC424

Physical Education and Sports

UGBAMMCIICC424

Physical Education and Sports

OR

OR

UGBAMMCICC524

Yogic Aasanas and Meditation

UGBAMMCIICC524

Yogic Aasanas and Meditation

Total Credits

22

Total Credits

22