The Bachelor of Commerce (Digital Business) program at L.S. Raheja College of Arts and Commerce (Autonomous) is a forward-looking undergraduate course that focuses on the evolving landscape of marketing and management in the digital era. This specialized program blends traditional business knowledge with modern digital practices, designed to equip students with a strong foundation in digital marketing, brand management, social media strategy, e-commerce, and business analytics, along with core principles of management and organizational behavior.
Objectives:
- To develop digital marketing and business strategy skills by enabling students to plan, execute, and manage impactful digital campaigns and online business models.
- To foster managerial and entrepreneurial competence by preparing students to lead, manage, and innovate within the evolving digital business landscape.
- To enhance analytical and technological proficiency by training students to utilize data and digital tools for strategic and effective decision-making
